- Title
- Can the socially responsible consumer be mainstream?
- Creator
- Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana
- Relation
- Working Papers
- Publisher Link
- http://dx.doi.org/10.2139/ssrn.2153784
- Publisher
- SSRN
- Resource Type
- report
- Date
- 2012
- Description
- This paper outlines a viewpoint that distinguishes Consumer Social Responsibility from Ethical Consumerism and provides normative guidance as to how companies can work to make consumers more socially responsible. Although not a primary research piece the paper builds heavily on Devinney, Auger and Eckhardt (2010), The Myth of the Ethical Consumer (Cambridge).
- Subject
- social responsibility; ethical consumption; normative
- Identifier
- http://hdl.handle.net/1959.13/1059242
- Identifier
- uon:16549
- Language
- eng
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